Management & Crew

The AIM crew benefits from a surplus of direct experience with a cutting-edge network in sports business over the past 30 years.   The following key principles are widely regarded as pre-eminent in their fields, with extensive know-how in the acquisition, marketing and promotion of over CHF 7.5 Billion worth of commercial rights.  

Drs. Bernard de Roos
Since 1978, Drs. Bernard de Roos has created, marketed and promoted sports rights through positions such as Coach and Manager of the Royal Netherlands Yachting Federation; Commercial Director of the Netherlands Olympic Committee; Managing Director of the Netherlands Olympic Committee; Managing Director of Top Sports Group BV  and Inter Football BV and General Manager of ISL Marketing AG.  Moreover, he was a pivotal force in establishing what is now known as the UEFA Champions League and consequently is well-versed in the needs and requirements of sponsors, broadcasters and rightsholders (incl. international federations and clubs).